Axivate Capital


Mews Systems announces that it has successfully raised a 1.5m EUR investment from Axivate Capital, to help accelerate the growth of its Property Management Platform.

Mews has built a complete cloud enterprise solution for hotels and hostels, and the only solution which features a fully integrated online check-in procedure. The fully mobile solution comes with integrations into 35 industry partners, guest concierge application, web booking engine, open APIs and a fantastic user interface that allows quick and easy training and onboarding. The company has seen revenue grow by 300% during 2016, and has added over 100 properties in 20 countries, ranging from 5-star hotels, regional hotel chains and hotels and hostels, the largest of which has 1200 beds. Operating out of three European centres, Amsterdam, London and Prague, the company is taking on some of the behemoths of the hospitality industry head on and causing considerable waves.

Mews Systems was founded in 2012, with the vision that real innovation in the hospitality industry is only possible if you rebuild the existing Property Management Solutions (PMS) from the ground up. Founded in a basement office near the Old Town Square in Prague, a small team set out to rethink the traditional PMS, and put the guest back at the core of its solution. Its mission was to provide all hoteliers – whether they are running a 1000-bed hotel or renting out a number of apartments in multiple cities – the freedom to completely rethink their guest experiences by utilising the power of cloud and mobile technologies.

Richard Valtr, Founder: “Our intention was never to build a PMS, but rather to rethink the way all types of properties operate and we’re excited that this investment fully enables us to build the Property Management Platform of the future. In Axivate Capital, we’ve found a partner that helps us move into fully automating the processes around property management to return the operator to focus fully on making their guests happy.”

For more information on what the future of travel looks like, just head over to

The rapidly growing start-up socialAudience has received an investment from the Axivate Technostarter Fund and will use it to develop its technology further and to internationally expand its business.

The company is founded by Ruben Niet and Wouter Theijsmeijer, both experienced internet entrepreneurs and has developed advanced technology which enables companies to link online advertisement campaigns to CRM-data of premium publishers. With their technology, they transform CRM data in an anonymous database, in which the data will be enriched and linked to a user interface.

Ruben Niet: “socialAudience is a quickly growing company and currently employs 7 people. We will use the investment to develop our technology further and to speed up our international expansion”.

With this transaction, Axivate has acquired 50 percent of the shares in Qualizorg. The other 50 percent of the share are hold by founder Rutger van Zuidam. With this investment Qualizorg will strengthen their position as a leading company for quality indicators in healthcare.

Qualizorg focuses on collecting, controlling and getting more insight in quality indicators of healthcare providers. Qualizorg is the market leader and has over 6.000 contracts with healthcare organizations such as physiotherapists, pharmacists, general practitioners, speech therapists and hospitals.


Axivate Capital sells a majority of the shares in to Readen Retail. The initial objective of the collaboration is to re-introduce’s former PSP of credit servicing to their clients. Another objective is to implement a click-and-brick strategy by opening at least 17 physical stores in the Netherlands and Belgium in 2016.

Readmore today announced the successful closure of its first investment round led by Axivate Capital. The company will use the investment to further develop its cloud-based publishing solution, and to scale its marketing and customer support structure globally.

Mick Niepoth, founder and CEO of Readmore, is excited to welcome Axivate Capital as lead investor in the company. “The entrepreneurial approach of Axivate and their experience in scaling businesses internationally is exactly what we need at this stage. I am looking forward to team up with Axivate Capital to tackle this next stage of growth”.

Investment Manager Hans Dreijklufft from Axivate Capital adds: “We are very pleased to participate in Readmore and work together with Mick and his team to accelerate the growth of the business. The Readmore platform has already proven its value for many customers across the world, although this is only the top of the iceberg. So many more companies can benefit from Readmore”.

Companies generally spend a good amount of time and resources to design, produce, and distribute their publications. These processes often include the usage of expensive high-end tools or external agencies. Readmore eliminates the need for such capital and labor intensive processes, by offering a cloud-based solution that facilitates simple and largely automated publishing of any publication. The solution allows users to simply do it themselves, thereby saving time and money. The software enables companies to easily publish magazines, brochures, sales and marketing materials and any other publication, using an easy-to-use web interface.

Readmore recently launched the integration of its software with the standard CRM and ERP systems, enabling companies to create catalogs literally in minutes instead of weeks. More importantly, the catalog’s content is instantly updated and therefore always accurate. Finally, users can simply send the publication to their website, app, social media, or produce printed versions.

Niepoth says, “We are already working with major brands that are household names such as Elle, Thomson and Petrobras, and they are incredibly excited about the value that Readmore brings them. We believe that Readmore has the potential to entirely transform publishing for every company, from start-ups to large enterprises”.

Tekst:  Axivate Capital announces a participation in Undeveloped.

Undeveloped has crawled and indexed over 50 million registered but unused domain names. By offering a platform for buying and selling these domains, everyone gets access to these “hidden” domains. By offering an transparent, easy to use and secure platform, Undeveloped will change the domain-trading industry.

For domain sellers, Undeveloped provides an easy way to offer domains to a prospective audience. “We instantly set up a good-looking sale page for you on your own domain name that starts organically attracting domain buyers for you,” said Reza Sardeha, co-founder and CEO of Undeveloped. It just takes a couple of clicks to start selling your domains on Undeveloped as it provides easy-to-use portfolio management and negotiation platform.

“It’s clear the domain industry is just waiting to be disrupted,” said Axivate’s Bas Rasker. “We believe that Undeveloped, with their team and track record, is moving in the right direction to disrupt this difficult-to-navigate industry.”

Bas Rasker, partner at Axivate Capital, has been elected travel manager of 2014 during the Reisgala in Rotterdam. The award ceremony honors professionals and companies active in the Dutch travel sector.

Mr. Rasker received the award for his roles at Zoover and Corendon. The winners were decided by a panel of judges and mystery shoppers in addition to research conducted by Opiness. In recent months the company collected over 12.000 customer reviews across 15 categories through its platform.

To celebrate its 15th anniversary, Corendon unveiled a new logo. Sun, sea and the beach are the cornerstones of the new corporate branding. In addition to the logo, Corendon also introduced a new slogan: “Altijd de beste vakantiedeals!”


For more information about Corendon and the new logo, please follow this link (Dutch).

Axivate Capital is pleased to announce that review company Opiness has officially been launched. The Dutch startup combines reviews with quality research and polls to offer customers a deeper insight into companies.

Initially, the focus of Opiness’ research will be on pharmacies, day care, car dealerships, utilities and insurance companies. For Axivate Capital the participation in Opiness marks the third investment in the field of customer reviews. The firm previously invested in and The Feedback Company.

For more information, please visit


Axivate Capital acquires a 51% stake in The Feedback Company. The Feedback Company is one of the leading Dutch companies in the field of customer feedback, focusing on ratings and reviews. Arjan van Es founded the company in 2010 and has collected reviews for over 2000 large and small companies since.

The impressive growth of The Feedback Company is due to a clear affiliate system, editorial control of all the reviews, proper integration with web-store systems and a high level of service. In addition, The Feedback Company is an official review supplier for Google, which means that all reviews are automatically indexed in Google Organic and Google Adwords.

Arjan van Es: “I am very delighted to announce the cooperation with Axivate Capital. With this strong strategic partner I can focus more on the business development and the growth of the company. The market is growing enormously and together with Axivate we aim to outperform the market.

Axivate Capital expects customer satisfaction, ratings and reviews to be one of the priorities in many organizations. Therefore, the market for Customer Experience Measurement is one of the investment focus areas of Axivate Capital. Bas Rasker, founder of and partner at Axivate, says: “For entrepreneurs it is essential to know on what specific factors customers base their choice. You can see that the importance of this matter is highly increasing. Therefore, we took a stake in in 2012 and the investment in The Feedback Company complements this scope completely.

Govert Janssen, CEO of, encourages this latest investment by Axivate: “It’s clear that the market of transparency is developing, with the collection of customer ratings and reviews showing strong growth. The Feedback Company has successfully focused on this segment. The partnership with Google confirms the particular position of this young company.”

5th Floor Fashion Group, the fashion enterprise of Axivate Capital, has announced to have taken an interest in JeansOnline & Label 54. Both parties will proceed under the 5th Floor Fashion Group umbrella. With this merger, the partners confirm their ambition to become part of the leading companies in the Dutch online fashion market.

JeansOnline is the number 61 in the Twinkle100, a Dutch list of biggest e-commerce companies. 5th Floor Fashion Group is the owner of fashion start-up Bulls & Birds, and children’s wear store and, which holds the 97th place in the Twinkle 100. The merger is a way for both companies to reach the scale they need to take the next step.

Fifth Floor Fashion Group acquires HappyBee; one of the largest Dutch online shops for children’s fashion. HappyBee joins top 3 online shop, strengthening the position of Fifth Floor Fashion Group within the Dutch market of children’s fashion.

“We strive to continue the success of HappyBee by adding strong brands to its range. We will also launch a new website in April this year to facilitate further growth.” says Erik Mulder, Director of Fifth Floor Fashion Group.

The acquisition creates ample synergy effects for the entire group. The biggest change for HappyBee is its relocation to Tilburg, where logistic processes will be integrated into those of recently won the Dutch e-commerce award ‘Thuiswinkel Award’ in the Kids and Baby segment, an honour that was granted to HappyBee in 2010 and 2011.

Fifth Floor Fashion Group is strongly executing towards its goal to create a highly synergistic platform of shared e-commerce, fulfillment and logistics activities. The group is actively looking for future investment opportunities.

Oxyme is excited to announce the acquisition of a strategic stake in the company by MetrixLab, a global provider of marketing analytics and research solutions. This partnership paves the way for Oxyme’s next growth phase, as the partners will combine their strengths to deliver insights to customers.

Oxyme is known for pioneering digital research methodology that connects social activity to business performance. Oxyme created the Digital Sentiment Index (DSI), a new marketing metric that captures the value of brands online. DSI correlates with key performance metrics like sales and market share and is implemented at an increasing number of international and Fortune 500 companies in Europe and the USA. With MetrixLab’s global presence, large sales force, and impressive portfolio, Oxyme is able to accelerate expansion in both Europe and in the United States.

“I am excited to see two digital innovators, MetrixLab and Oxyme, join forces. The MetrixLab offering is now augmented with Oxyme services. Together we will roll out our solutions internationally, particularly the DSI program to integrate our methods and datasources. In the past years, we developed advanced new methods to create insights that help our clients make data informed marketing decisions. We believe the next step for social analytics is to stop treating and dealing with the world of social media in isolation, but by looking at social media as part of the bigger picture. It is what our customers really need, together with Metrixlab we can service that need at scale.” adds Oxyme’s managing director Joep Arts.

Oxyme was the first investment for Axivate’s Technostarter Fund in 2012. Axivate Capital remains shareholder in Oxyme and will continue to provide management with strategic and commercial support.

Axivate Capital partner Hugo Mensink was asked to comment on ‘the startup of the week’ on

The entire article can be read here

Unfortunately, the article is published in Dutch only.

In January 2013 Axivate acquired the Benelux section of the German e-commerce company With this buyout Axivate takes a big step in creating an e-commerce portfolio to be reckoned with.

“We’re really happy with the acquisition of” says Andreas Ezinga, Partner at Axivate Capital, “Now we can start the rebranding of and further expand the strategy in becoming a leading e-commerce company.”

German parent company Neckermann had been in trouble for some time when it decided to sell the Benelux part of the company. With the investment of Axivate Capital the Benelux part will survive and hundreds of employees are able to keep their jobs.

For Axivate Capital the takeover means a substantial synergetic value for the portfolio: provides the support in fields like fulfillment that other portfolio companies can use in the realization of their growth potential.

Early 2012, hands-on investor Andreas Ezinga, Internet and travel entrepreneur Bas Rasker and corporate finance advisor Hugo Mensink established the investment company Axivate Capital

The three partners have a track record in digital media, e-commerce, retail, business and the travel industry. They combine this with experience – as an investor, consultant and manager – in companies in various stages of formation and growth. “We focus on sectors where we have a lot of experience.”

Read the entire article in WTC NEWS

Axivate Capital has just finalized its first investment from the Technostarter fund and is now proud shareholder of social media analytics company Oxyme. Oxyme is famous for connecting social media data with key performance metrics and many companies worldwide have implemented their software.

In November 2012, Axivate Capital has taken a strategic minority interest in touroperator and airline Corendon. With this investment Axivate hopes to stimulate the growth potential of Corendon.

“It is the ambition of Corendon to keep growing. We will focus on offering more destinations and also on offering more niche products like city trips and more exclusive holidays. Axivate Capital can assist us in making the right choices in accomplishing our growth ambitions over the next few years. This participation is therefore mutually satisfying.” Says Atilay Uslu, CEO of Corendon Holding.

Corendon Holding and Corendon Dutch Airlines was founded as tour operator in 2000 and has experienced a strong growth since then. Concentrating solely on Turkey when starting the company, Corendon is now known as a Mediterranean specialist and keeps adding destinations throughout Europe and outside

Brookz, a Dutch platform on Mergers & Acquisition, performed a Q&A with Bas Rasker, Partner at Axivate Capital. They talked about Bas’s vision on the current market and where he sees opportunities.

The entire interviewed can be read here.

Unfortunately, this interview is only available in Dutch.

This article is published by Brookz, magazine for professional entrepreneurs. 


Axivate Capital has recently completed their first investment of their second fund and is now the proud shareholder of, a Dutch company that focuses on user-generated content. is a research agency that combines ongoing professional employee and customer satisfaction surveys with analysis of public reviews and ratings.

Axivate Capital is proud to announce its Technostarter fund; our first fund as well as a Netherlands Enterprise Agency (AgentschapNL) SEED Capital Fund.

Our focus will be on early-stage, innovative companies in the fields of Digital Media, e-Commerce, Internet and Leisure that are ready to proceed to the next growth stage. With the help of several limited partners, a second fund has been established at the same time, targeting more mature companies in the same field of interest. With these two funds Axivate Capital aims to establish itself as a professional, entrepreneurial private equity firm.

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